Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google News is testing showing author names on its home page (EEAT???). Google Ads to require campaign ads to disclose use of AI in their ads. Google Ads also updated its blockchain policy for NFT games. Google Search Console uses Bloom filters. Google said scrolljacking isn’t a direct SEO negative factor.
Search Engine Roundtable Stories:
Google Clarifies Cryptocurrency Ads Policy For Blockchain Games With NFTs
Google has clarified its cryptocurrency policy to clarify the scope and requirements for the advertisement of blockchain-based games involving NFTs. Google said advertisers offering NFT games that do not promote gambling-related content may advertise those products and services starting September 15, 2023.
Google Search Console Uses Bloom Filters For Faster Reporting
Gary Illyes from Google was asked why is the filtered data higher than the overall data within Google Search Console? In which Gary explained how the filter works – specifically – it uses a “Bloom filter.”
Google Ads Requires Election Ads To Disclose Synthetic/AI Content
Google has updated its Political content policy to require election advertisers to disclose use of synthetic content within ads. That means ads that contain AI-generated image, video, and audio content.
Google: Scrolljacking May Cause Rendering Issues But No Direct Ranking Impact
Google’s John Mueller said that while Google Search does not have anything specifically against scrolljacking where Google would issue a penalty or manual action for such practices, it may have an indirect issue for ranking in Google Search.
Google News Tests Author Names In Article Snippets
Google News, the portal, seems to be testing displaying the author name below the publication name in the article card snippet interface. Google recently tested this for Google Discover stories and Top Stories in Google Search.
Google Retro Looking Chairs
Here is a new photo I found on Instagram that looks like it was taken 15 years ago at an old Google office, of an old Google event room, with an old Google logo and old Google style chairs.
Other Great Search Threads:
NEW UPDATE: now you can customize your saved places with emojis to help you find your fav spots faster which emoji are you most excited to map with?, Google Maps on X
I don’t know how that is handled. For SGE, I’d use the feedback link there, which goes to the teams that work on it., John Mueller on X
There are lots of ways to confuse whoever has to maintain the website in the future. I’ve seen robots.txt files you wouldn’t believe …. https://t.co/R8GZgU2iXr are some fun ones, it’s more about the co, John Mueller on X
Search Engine Land Stories:
Registration is open for SMX Next! Grab your free pass now.
SEO topic clusters: How to create, measure and analyze
Google Ads emails now include customer IDs
Google will allow NFT gaming ads under updated cryptocurrency ad policy
How to create a successful 2023 holiday season SEO strategy
Modern link building starter guide
E-E-A-T: Making experience and expertise your content advantage
Other Great Search Stories:
Analytics
A Quick Guide to Exporting Data from GA4 to a Spreadsheet, Go Fish Digital
GA4 and the Summer of Updates, Go Fish Digital
Goodbye GA4 Configuration Tag, Hello Settings Variables!, Adswerve
Industry & Business
ChatGPT Maker OpenAI to Host Developer Conference in San Francisco on Nov. 6, Bloomberg
EU targets Apple, Amazon, Meta and other Big Tech in next phase of digital crackdown, AP News
Google faces multibillion-pound lawsuit from UK consumers, The Guardian
Google reaches tentative settlement in US Play Store lawsuit, Reuters
Google to build $600M data center in Mesa Arizona, AZ Family
Google Data Shows Salaries Across Different Levels, Locations, Races, Business Insider
Links & Content Marketing
5 Benefits of Having a Copywriter, Go Fish Digital
How to Prioritize Content Marketing Best Practices in 2023, Portent
How To Work With Wikipedia Editors To Update Content, Content Marketing Institute
Local & Maps
Explore the natural wonders of Southeast Asia, Google Blog
Google Maps Saved Places can now be marked with emoji icons, 9to5Google
Mobile & Voice
Apple boosts spending on creating ChatGPT-like technology, AppleInsider
The Play Report: Experts discuss their favorite apps and games, Google Blog
The Value of a Customer, Asymco
The first Alice-powered smart display: Yandex unveils its collab with Xiaomi, Yandex
SEO
A Guide to Using Google Search Console for Website Creators, Wix SEO Hub
How to Scrape & Analyze Google Search Results with Python, Semrush
What Is Semantic SEO?, Go Fish Digital
PPC
Google Chrome pushes browser history-based ad targeting, The Register
Google to require campaign ads to disclose AI use, The Hill
Introducing a new way to discover Display & Video 360 bulk tools, Google Ads Developer Blog
checkout_link_template a New Google Merchant Center Attribute, FeedArmy
If Your Marketing Mix Doesn’t Match Your Customer’s Journey… You’re Gonna Have a Bad Time | 5-Minute Whiteboard, SparkToro
Search Features
5 breakthroughs that helped advance Google Search, Google Blog
ChatGPT-powered Bing Chat AI tests Continue on Phone for Android and iOS, Windows Latest
Google Search: A timeline of the 25 biggest moments, Google Blog
Other Search
Apple Boosts Spending to Develop Conversational AI, The Information
Yahoo Directory 2.0, Europe’s Gatekeepers, Fees Boost BOPIS, Near Media
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