Google’s John Mueller had a nice one-liner on Reddit again, this one he said: “By definition (I’m simplifying), if you’re using AI to write your content, it’s going to be rehashed from other sites.”

This means that AI is basically learning from what is already out on the web and uses that knowledge to write based on what already exists. In short, it will rehash what it knows and create something based on that knowledge. But that knowledge is not new because it is learned based on what is available on the web.

Do note that Google has been okay with using AI to help you write content if it is done for people, not for search engines.

John also said in this Reddit post, “Great content isn’t automatically going to rank well, but making terrible content rank well is much harder.” So it is not enough to have great content anymore.

Here is what he posted fully:

Forum discussion at Reddit.