Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google may be rolling out a new featured snippet style, multiple featured snippets on desktop. Google Search Generative Experience does not do much personalization. Bing Chat is working on supporting more browsers. Google Bard now does precise location results. Google Ads updated its animal medications policy. And I posted my weekly SEO video recap.

Search Engine Roundtable Stories:

June 2023 Google Webmaster Report
As expected, with Google I/O this month, we had a pretty busy month. We saw the all new Google Search Generative Experience demoed, and a few weeks later, Google started a limited rollout of it. Google said the next helpful content system will promote content, such as hidden gems on the web. And we had a number of unconfirmed algorithm updates.

Google Ads Prescription Animal Medications Policy Updated
Google has updated its Google Ads healthcare and medicines policy, specifically around animal medications. Google said it clarified the restrictions around prescription animal medications that are not prone to human abuse or other misuse.

Google Rolling Out Multiple Featured Snippets On Desktop Search
Google Search is now rolling out more featured snippets, this is not the new perspectives that it said would be coming at its Google I/O event, despite what I wrote in the original story. It is basically where Google shows more than one featured snippet, often two or three.

Google Search Generative Experience Results Are Not Really Personalized
Google’s all-new search engine, the Search Generative Experience, which began to rollout for some, is really not more personalized than what you get from Google’s traditional search results. Google is currently not offering a more personalized search result set or AI generative answer based on who you are.

Microsoft: Bing Chat To Work On All Browsers Soon
Microsoft will bring Bing Chat to all browsers and not force you to use Microsoft Edge to use Bing Chat, in the near future. When exactly, we are not sure, but Bing’s CEO, Mikhail Parakhin, has been saying that on Twitter for numerous weeks now.

Google Bard Can Now Provide More Precise Local Results
Google released an update to Google Bard last night that allows you to share your precise location with Bard for it to give you more accurate and relevant local results.
Search News Buzz Video Recap: Google SGE Goes Live, Bing Chat Links & Analytics, Search Console Bugs & More
I posted the monthly Google webmaster report for June and as you can imagine, it was a big month. Google launched the Search Generative Experience for some…

“A Home Away From Home” Mural In Google NYC
Here is a photo of a newish mural put up in the Google New York City office. It was named “A Home Away From Home.” The artist, Carla Torres posted it on Instagram and wrote

Other Great Search Threads:

AdSense Earnings and Observations – June 2023, WebmasterWorld
Google SERP allows to filter news based on specific states. is it new?, Shameem Adhikarath on Twitter
In this episode of Search Console Training, @danielwaisberg shares what data is available in Google BigQuery after you successfully set up a bulk data export. Learn about the table schema, SQL tips, and best practices when querying the data., Google Search Central on Twitter
GA4 Quick Tip: Using Report Filters as a Views Replacement In this video, I explain how you can use the Report Filters feature in Google Analytics 4 as a Views replacement to replicate some much loved UA functionality!, Krista Seiden on Twitter

Search Engine Land Stories:

Google Bard now can use your device’s precise location for more relevant local results
How Instagram ranks content in 2023: Feed, Stories, Explore, Reels, Search
How to establish your brand entity for SEO: A 5-step guide
Google now treats .ai domains as generic top-level domains
Google Local Service Ads mass policy violations
3 ways to use AI for sitewide entity optimization

Other Great Search Stories:

Analytics

Bulk data exports: Tables and tips – Google Search Console Training, Google Search Central YouTube

Industry & Business

Google Invests in AI Startup Runway to Wrest Cloud Business From AWS, The Information
The Purge: Why Generative A.I. is Coming for SEO Content Traffic, Jobs & Dependent Websites, Jon R. Cooper
First look: Google to testify at hearing on patents and AI, Axios
Google Subleasing 1.4M SF of Silicon Valley Offices, GlobeSt

Links & Content Marketing

Reasons to Avoid Nofollow Link Attributes, Practical Ecommerce
Does a Rise in Chief Strategy Officers’ Role Give Hope for Chief Content Officers?, Content Marketing Institute

Local & Maps

Polestar cars get full-screen Apple Maps on driver’s display, AppleInsider
What the Rise of AI Means for GBP & Local Search, Portent

Mobile & Voice

5 ways you can personalize your smartwatch with Wear OS, Google Blog
Apple says iOS 16 is on 81% of all iPhones, AppleInsider
Top reason Android users switch to iPhone, 9to5Mac
You can now set up the Google Tasks Assistant migration, 9to5Google
Apple Is Stepping Into the Metaverse. Will Anyone Care?, New York Times

SEO

8 signs that you need to invest in SEO | Kyle Place, Wix SEO Hub
4 Technical SEO Tips For Multilingual Websites, Search Engine Journal

PPC

Google Ads Tutorial: Using Automatically Created Assets For Ad Creation, Search Engine Journal
RomCom malware spread via Google Ads for ChatGPT, GIMP, more, Bleeping Computer

Search Features

5 new Google Wallet updates to make your day easier, Google Blog
Navigating Google’s Search Generative Experience: Your Preparation Guide, seoClarity

Feedback:

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