Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google now supports subdomains for Site names on mobile. Google Rich Results test added an “edit code” button. Google is testing showing the “services” button before other buttons in the local results. Google is testing vertical lines in the featured snippets. Bing Search is testing highlighting text in blue in the AI-embedded answers. And yes, Google Marketing Live was today, we will sum up all the news in tomorrow’s newsletter.
Search Engine Roundtable Stories:
Google Site Names Now Supported On Subdomains On Mobile Devices
Google now supports the site names feature on subdomains, Google said subdomains on mobile devices is supported. Site names are still not supported on the subdirectory level.
Google Rich Results Test Tool Gains Brings Back Code Button
Google has added back the edit code button to the Rich Results Test tool. Ryan Levering from Google posted this news on Mastodon saying, “Excited for this new button in Rich Results Test that makes it easier to test fixes to live code.”
Google Tests Services Button First In Local & Map Search Results
Google seems to be testing displaying the “services” button as the first action button in the local and maps search result listings. Usually, the first action buttons would be the call button, the directions, or even the website buttons. But Google is testing showing the “services” button first.
Bing Search Tests Blue Highlighted Text In AI Chat Answers Within Search
Microsoft Bing is testing highlighting portions of the AI chat answer in blue, the one embedded in the Bing Search results. Bing Search started to test embedding its Bing Chat AI answers into the Bing search results two months ago and now Bing is testing highlighting part of the answer in blue.
Google Featured Snippets Puts Vertical Lines Between Answer & Images
Google now shows vertical lines between the featured snippet text and the featured snippet images. This is on the full-width featured snippet, which has a horizontal line below the featured snippet, separating it from the main search results. Now Google added this vertical line.
Impressive Google Nederland Lobby Wall Sign
Google loves their signage at their various offices. This signage at the Google Nederland office even caught my eye. It is really bold and Googley, don’t you think?
Other Great Search Threads:
Over the last 9 months we’ve deleted close to 80% of the marketing footprint off https://t.co/eBb3igwTKa. Tens of thousands of pages. The result is that traffic, conversion and all our experience and NPS metrics are up. It, Bryan Casey on Twitter
They’ll drop out automatically over time (though it might take a few months), no need to do anything special to prevent the crawl errors., John Mueller on Twitter
Ultimately, yes, there are sometimes no correct answers, and who knows what the future brings, but this is where your experience becomes more valuable., John Mueller on Twitter
Search Engine Land Stories:
20% of CMOs to invest less in paid search, SEO this year
Google Site names now support subdomains on mobile devices
Meta fined $1.3 billion by EU for privacy violations
What will you learn online at SMX Advanced?
Neeva is shutting down its ads-free search engine
7 top enterprise SEO tools compared: A comprehensive evaluation
Google has done its last mobile-first indexing switch today, a six-year process
Other Great Search Stories:
Analytics
Google Analytics 4 migration approach, Think with Google
Vulnerability in WordPress Google Analytics Plugin Hits +3 Million Websites, Search Engine Journal
Industry & Business
Bill Gates: A.I. could kill Google Search and Amazon as we know them, CNBC
Continuing our support for a safer Europe, Google Blog
Google settles location tracking lawsuit for $39.9M, The Register
Governance of superintelligence, OpenAI
Microsoft Bing overtakes Baidu as China’s top desktop search engine, OnMSFT
Links & Content Marketing
5 Tips to Make Your Content More Accessible & Inclusive, Online Marketing Blog
AI Can’t Imagine Distinctive Content (But It Can Help You Create It), Content Marketing Institute
Local & Maps
Google announces expansion of Flood Hub to 80 countries, Google Blog
Using Generative AI for Travel Inspiration and Discovery, Google for Developers Blog
Mobile & Voice
How Google Assistant with AI can deliver a truly smart home, Stacey on IoT
YouTube for Android/Google TV adds more Assistant commands, 9to5Google
SEO
Google I/O 2023 Recap: The Future of AI and Our Top Takeaways, Tinuiti
How To Optimize Product Listing Groups, Go Fish Digital
The Advantages of API for Enterprise SEO, seoClarity
TikTok SEO Guide: Everything Marketers Need to Know, Tinuiti
What is Organic SEO and How to Get Started, Semrush
White Hat SEO: How to Play by the Rules, Ahrefs
Why isn’t Google indexing my page? 14 reasons | Onely, Onely
Python Projects for Beginners, Sara Taher
[Don’t Worry] Accepting Google Merchant Center Invitation Returns a 403 Error, FeedArmy
PPC
5 Reasons Why Keyword Research Is Important, SuccessWorks
Manually Edit Products in Google Merchant Center, FeedArmy
One Ultra-Easy Button You Can Smash for Great Shopping Ads Product Titles, ZATO Marketing
How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool?, Tinuiti
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