Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Bing Chat rolled out a bunch of mobile features this week. We spotted a Microsoft Start Partner label in the Bing Chat results, which is super interesting. Google has a new Googlebot named Google-InspectionTool. Google Search Console Insights has a notice about Google Analytics 4 and the data it shows. Google is testing circled-in favicon designs in search. Google is rolling out a new search settings design.

Search Engine Roundtable Stories:

Example Of Microsoft Start Partner Label In Bing Chat Results
A couple of months ago we reported that Microsoft may share revenues with publishers that help it create content for Bing Chat. It was under he Microsoft Start Partner program. Well, for the first time, I am seeing a Microsoft Start partner label in the Bing Chat results.
Bing Chat Rolls Out Some Features It Announced Earlier This Month
Earlier this month, I covered a “big” press event Microsoft held announcing some new features and removing the waitlist for Bing Chat. Yesterday afternoon, Bing announced that these features are now rolling out, some are live, and some will be live within a week or two.
Google Search Tests Circled-In Favicon Design
Google is testing circling-in, drawing a circle around, the favicons displayed in the mobile search results. I am not sure I like this but hey, Google is always testing.
New Google Search Settings Design
Since last week, Google has been rolling out a new search settings design interface. It looks more like the material design interface, with rounded and shaded borders. This is compared to the more bland textual look for search settings.

New Googlebot: Google-InspectionTool Added To Crawler User Agents
Google has added a new user agent to the list of Google crawlers, Googlebots. This one is named Google-InspectionTool and goes under both the Googlebot user agent and also the name Google-InspectionTool.

Google Search Console Insights Data Change Notice For Google Analytics 4
Google Search Console Insights is posting a notice that says there may be data changes in its reports when the Google Analytics 4 migration starts on July 1, 2023. The notice reads, “Starting June 1, 2023, you might notice some data changes. This is because we’ll start using data from your Google Analytics 4 property.”

Popping Champagne On Google Dublin Office Bridge
I am not sure what this is, but clearly this Googler is celebrating some sort of event because she is popping some champagne standing on the Google Dublin office bridge. Congrats 🍾 !

Other Great Search Threads:

If you’re trying to use a PMAX experiment feature and create a new test campaign through that feature… Google will WIPE your location targeting after initial choosing and will auto-apply “All Countries and Territories” when publishing, Collin Schmelebeck on Twitter
I don’t think you’re going to find a final answer on any of this, it’s way too new. It sounds like you have a very specific use-case in mind though, where search could use some help — can you share more?, John Mueller on Twitter
Regarding overheating and battery drainage on android devices (fixed), Google Search Community
Search Central Live is coming to Tokyo on June 16 and a few more APAC locations throughout 2023. See you in person soon!, Google Search Central on Twitter
As some of you have noticed, we’ve started rolling out unauthenticated chat access on Bing. Seeing only 5 chat turns per session? Sign in to have longer conversations., Michael Schechter on Twitter
We get them too, lol. They send them directly to my http://google.com address. Every now and then I check with the webspam team, but none of the links “do” anything, so it’s not even useful as a lead., John Mueller on Twitter

Search Engine Land Stories:

50% of product searches start on Amazon
Amazon plans to add generative AI to its search experience
Microsoft now rolling out new Bing Chat features including chat history, mobile features, and more
5 ways to set the stage for a successful SEO engagement
3 Performance Max reporting and data limitations

Other Great Search Stories:

Analytics

How to Track Mailto Links in Google Analytics 4?, Data Driven U
Steam to stop using Google Analytics, Games Industry

Industry & Business

Google’s PaLM 2 uses nearly five times more text data than predecessor, CNBC
Nadella disputes Musk’s claims that Microsoft controls OpenAI, CNBC
Network fees are a solution in search of a problem, Google Blog
OpenAI CEO hearing: Senators aim to avoid redo of social media harms, CNBC
OpenAI CEO Sam Altman testifies before Senate Judiciary Committee, PBS NewsHour
Updating our inactive account policies, Google Blog
Google pushes ahead with in-app billing policy in India, insists watchdog compliance, TechCrunch

Links & Content Marketing

3 Ways To Know If Brand Awareness Gets Your Marketing on Base, Content Marketing Institute
What Do Seos Need to Know About Chat GPT?, Rank Ranger
What Is Content Design?, Siege Media
Your New KPIs to Gauge Content Quality, SparkToro

Local & Maps

Google Maps vs. Apple Maps: Which App Is Best for You?, How To Geek
One More Waze Feature Broken Down, the Switch to Google Maps Is Almost Unavoidable, AutoEvolution
Ukrainian Artillery Uses Drones, Google Maps to Find Russian Targets, Business Insider

Mobile & Voice

App Store stopped more than $2 billion in fraudulent transactions in 2022, Apple
Apple brings concert discovery features to Apple Music and Apple Maps, TechCrunch
Apple reveals new accessibility features, like custom text-to-speech voices, TechCrunch

SEO

5 steps to rich snippet success, STAT Search Analytics
The best metrics and tactics for an e-commerce site, Oncrawl
The most important conversations to have before launching your SEO strategy, Wix SEO Hub
Building SEO momentum for growth!, SERP’s Up SEO Podcast
Recovering your organic performance after a site migration, Builtvisible

PPC

9 Ways to Reduce Google Ads CPA, Go Fish Digital
New Consent Management Platform requirements for serving ads in the EEA and UK, Google Blog
Wix Integrates with Google Ads Enabling Users to Create and Manage Paid Campaigns Directly From the Wix Platform, PR Newswire
Google issues mandate requiring publishers to work with approved consent vendors, Digiday

Other Search

YouTube Leads Young Gamers to Videos of Guns, School Shootings, TTP

Feedback:

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