Daily Search Forum Recap: May 9, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Microsoft Advertising launched new ads for AI chat features. Microsoft said it can’t throw enough GPUs at Bing Chat to keep up with the demand. Bing Chat AI models can be updated three times per year. Google Ads is rolling out Business Profile conversion actions and new chat features, maybe. Google Maps can show an address in two different languages. A reminder, tomorrow is Google I/O – expect big things.

Search Engine Roundtable Stories:

Microsoft Advertising Ads For AI Chat Solutions
Microsoft Advertising announced a new ad solution for AI-powered chat experiences and solutions. Microsoft said this is a new way to help monetize online services, apps, and publishers monetize chat platforms.
Microsoft: Bing Chat AI Models May Be Updated Three Times Per Year
Mikhail Parakhin, the CEO of Bing Search, said on Twitter that Bing Chat’s various AI models take months to train and thus you might see updated models released to the public maybe three-times per year.

Microsoft: Bing Chat Growing Faster Than Servers Can Handle
Microsoft Bing Chat is growing so fast that the team can’t add enough GPUs fast enough to keep up with the growth. This leads to some Bing Chat experiences being slow and a bit laggy. But Microsoft is aware and hopes to be able to improve here.
Google Business Profile Conversion Actions & Chats In Google Ads
Anthony Higman shared a couple new Google Ads and Google Business Profile items yesterday on Twitter. One on Google Business Profile conversion actions within Google Ads and the other are chat details in Google Ads.
Google Maps With Addresses In Multiple Languages
Google can show your business address in more than one language within Google Maps and the Google local search results. So if you have a hotel, Google might be able to show the address both in English and the local language, like French in our example below.

Bing Search Technology Center In Hyderabad
Here is a photo Jordi Ribas, Microsoft CVP, Head of Engineering and Product for Bing, shared a few weeks ago when he visited India. He went to the Bing Search Technology Center in Hyderabad and snapp

Other Great Search Threads:

A real meta description is so much better than a copy of the first paragraph; it’s how you present your site to users in search. What use is good ranking if users are put off or confused by your pages descriptions? IMO “which is worse” is a bad way to opt, John Mueller on Twitter
A UK SEO agency is demanding website logins from a Blueprint member so they can remove the work they’ve done after they wanted to cancel. They were paying monthly. No performance targets or annual contract or similar., Glen Allsopp on Twitter
Heads-up, Google removed many FAQ snippets on 4/5 from the mobile SERPs, but many remained on dtop. With the latest unconfirmed update, those dtop FAQ snippets are now gone. That makes sense & almost seemed like an oversight.., Glenn Gabe on Twitter
I’d look at it more from the POV of a site being recognized for being relevant and helpful, rather than who was first. With that mindset, of course it makes sense to keep improving., John Mueller on Mastodon

Search Engine Land Stories:

An SEO’s guide to understanding large language models (LLMs)
Microsoft Advertising launches chat API to monetize AI chat
Your guide to Google Ads keyword terminology

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