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Daily Search Forum Recap: May 15, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google seems to be showing fewer local packs in the web search results. I wrote why I think Google can’t stop sending traffic to publishers in the short term, and it’s about Google Ads. Bing Chat launched new visual search comparisons, and knowledge cards and said dark mode is coming soon. And Google launched the topics + search bar refinements on desktop search. Also, we have another vlog episode with Glenn Gabe, this one on Google broad core updates.

Search Engine Roundtable Stories:

Google Reduces Local Pack Results In Web Search?
Google seems to be showing fewer and fewer local packs for various queries in the Google Search results interface. For the past few days or so, local SEOs have been noticing this trend and it is concerning them and their clients.
Why Google Needs To Encourage Clicks To Publishers In The Search Generative Experience – It’s About Ads & Revenues
There is a lot of concern and worry around the new Google Search Generative Experience and how that might impact traffic to content creators, publishers, site owners, and the web as a whole. I get that new things are scary, but I think the concern may be overblown.
Google +Topic Search Bar Refinements Finally Goes Live On Desktop
After so much testing and several months after going live on mobile search, Google has announced the +topic search bar refinements are now officially live on the desktop search results.
Bing Chat Now With Visual Search Comparisons, Knowledge Cards & More
On Friday afternoon, Microsoft Bing announced its weekly Bing Chat enhancements, including more visual results and layouts, knowledge card images and more features.

Microsoft: Dark Mode Coming To Bing Chat
Microsoft will be bringing dark mode to Bing Chat in the future. Mikhail Parakhin, the CEO of Bing, when asked about dark mode for Bing Chat, he said on Twitter, “Coming, man, coming.”
Vlog #223: Glenn Gabe On Google Broad Core Updates

In part one with Glenn Gabe, we talk about Bing chat and Google Bard and also the use of AI-generated content…

Google NYC Store Gave Away Free Flowers For Pixel 7a Launch
Danny Sullivan, who works at Google, and I guess was at the NYC office when Google had I/O in California, shared a photo from the Google Store in NYC. They were giving out free flowers for the launch

Other Great Search Threads:

Exclamation marks are great, but what about interrobangs‽, John Mueller on Twitter
Get ready! In 2023, the Product Experts Summit is heading across the pond…to London, England, that is! Check your inboxes for more details, Google’s Product Experts Program on Twitter
My 1st trip to #GoogleIO did not disappoint. I learned a ton & the audience response to Generative AI in Search set to launch in Search Labs was energizing. There’s more to come at #GML2023 on May 23… Register to watch, AdsLiaison on Twitter
Thanks @reckless for having me on @DecoderPod. Great to go deeper on the platform shift we’re seeing with AI and the product updates we shared at #GoogleIO, including our new Search Generative Experience in Labs, Sundar Pichai on Twitter
Maybe you need to spend more than two weeks spinning up a website if you want it to be taken seriously?, John Mueller on Twitter
Anyone Publishing News with CHATGPT-OPENAI?, WebmasterWorld

Search Engine Land Stories:

The latest jobs in search marketing
LinkedIn starts filtering connection, follower counts
Bing Chat gains image answers with knowledge cards and optimized answers
Elon Musk names new Twitter CEO: Linda Yaccarino
Google rolling out related topics filter on desktop search results
Meta advertisers will soon get access to generative AI tools
Quick SEO wins: 4 simple tactics to boost your organic traffic
Why your website needs a resource center and how to create it

Other Great Search Stories:

Analytics

GA4 Audiences: Not Just for Ads! — Whiteboard Friday, Moz
Google’s Universal Analytics Sunsets In 51 Days & Cookies Are Crumbling: How To Prepare, The Drum

Industry & Business

Alphabet CEO Sundar Pichai to meet EU industry chief, EU deputy chief on May 24, ET Telecom
Google’s Sundar Pichai talks Search, AI, and dancing with Microsoft, The Verge
More on Law Firms and Competitive Keyword Ads-Nicolet Law v. Bye, Goff, Eric Goldman
PwC targeted Apple, Google, Microsoft with leaked tax plan, The Australian Financial Review

Links & Content Marketing

Content Marketing Deserves More Respect From In-House Agencies, Content Marketing Institute
How Can Companies Use ChatGPT for Content Marketing?, Entrepreneur

Local & Maps

Cookie Cutter Local SEO Doesn’t Work, Sterling Sky Inc
Google Maps Voice Navigation Isn’t Working on Android? Here’s How to Fix It, Make Use Of
Google Maps will let you see your routes in 3D, The Verge

Mobile & Voice

Apple Is Breaking Its Own Rules With a New Headset, Wall Street Journal
The Curious Case of the Missing Google Assistant, Wired

SEO

A Little Negative SEO, ohgm
Google is changing up search. What does that mean for news publishers?, Nieman Journalism Lab
How to describe your SaaS product with semantic SEO, Daniel K Cheung
Single-Page Websites and SEO: The Essential Guide, Ahrefs

PPC

Google agrees to pay up millions again for deceptive Pixel 4 ads, Android Authority
How India’s legacy media is losing out on government ads, The Morning Context

Search Features

The Ask Jeeves-ification of online search, The Verge

Other Search

Enabling conversational interaction on mobile with LLMs, Google AI Blog
Google, how do I ask your AI the right questions?, The Verge
Help! My Political Beliefs Were Altered by a Chatbot!, Wall Street Journal
More Penguins Than Europeans Can Use Google Bard, Wired

Feedback:

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