I am seeing signs of another Google search algorithm ranking update touching down over the past couple of days, which is why I am naming it the Google I/O Search Algorithm Ranking Update. This is not confirmed by Google but both SEO chatter and the automated tracking tools all show signs of an update.
The update seems to have started the same day Google I/O kicked off, on May 10th and continued through May 11th. It is not as heavy and volatile as the early May Google ranking update, also which was unconfirmed, but it does appear to be a lot of volatility.
This is not related to the upcoming new helpful content update and also not related to the all new Google Search Generative Experience.
Let me show you what I am seeing so far.
Google Tracking Tools
Again, it is not as heated as the last unconfirmed update but it is not calm. You can see the past few days, compared to the early May dates and then prior to see the change. We seem to be in very volatile time, don’t we?
SEO Chatter
There is also a significant amount of chatter from within the SEO industry at WebmasterWorld starting around May 10th. Here is some of that chatter:
Also, some comments in the older story over here:
And some tweets:
Are any of you noticing any big traffic changes from Google Search since May 10th?
Forum discussion at WebmasterWorld.
