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Google Reviews Update Heating Up Again

Google Reviews Update Explode

Google’s April 2023 reviews update is now just almost two weeks since it started rolling out, and while the update seemed to have started slow, this past week, we’ve seen some significant movement and volatility. This weekend was no exception and we are seeing some big movement this weekend.

I assume it is related to the Google April 2023 reviews update but who knows, it can be a combination of that and something else.

As a reminder, the April 2023 reviews update kicked off on April 12th at noon. Early on, we saw some sites get hit hard but it wasn’t that widespread of an update. Then as we hit the second week of the update, we saw some tremors that seemed to have a more widespread net and impacted more sites than it did in week one. I posted an update in that story on April 20th that showed the renewed chatter and volatility.

Now, I figured I’d do a new post based on what I saw over the weekend. Again, I expect this update to be completed by Google any day now, so this might just be the tail end of this update.

SEO Chatter

Here is some new chatter since I last posted on April 20th from WebmasterWorld and social:

Google Tracking Tools

Here is what the tracking tools are showing over the past couple of weeks, notice the past week and then this weekend:

Semrush:

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RankRanger:

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SERPmetrics:

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Mozcast:

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Advanced Web Rankings:

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Accuranker:

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Cognitive SEO:

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Algoroo:

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So there does seem to be some steam at the end of this update. What are you all noticing?

Forum discussion at WebmasterWorld.

Update: April 25th, still seeing some really heated movement from Google:

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