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Yahoo Really Only Tests Google Ads For a Week?

Yahoo told us they were testing Google ads on Yahoo Search for a two week period within the US market only. Again, a two-week period, so why am I receiving reports that the test is now complete, after just a week?

A new thread at Search Engine Watch Forums by abbottsys states that his Google ads are now no longer showing up in the Yahoo Search ad slots. He also helped us break the news on when Yahoo started showing Google ads back on April 11th. But, as of April 16th, the Google ads no longer show on Yahoo.

That test was only one week. Did the test go really bad quickly? Was Yahoo not happy with the Google ads? Was Google not happy with Yahoo? Or is it simply that they both have enough data to make a decision going forward?

Maybe Yahoo decided to pull the Google ads in anticipation of earning more money through their new minimum bid prices that are suppose to go into effect any time now?

Forum discussion at Search Engine Watch Forums.

Update: There is related news at the WSJ on this:

Something is up, for sure. More coverage can be found at Techmeme.

Update: Yahoo Ad Test on Google Continues

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