First there was Goto.com (aka Overture.com) as the leader in PPC by advertiser spend. Then Google outpaced Overture. Overture was bought by Yahoo and Yahoo’s Overture (now Panama) secured the second place in advertiser spend. Well, now, it seems like a couple advertisers are beginning to report a major milestone for Microsoft adCenter. Two very well respected and seasoned PPC specialists have announced that Microsoft adCenter has accounted for more spend then Yahoo.

Is this the beginning of Yahoo falling behind Microsoft in search ads? Google still secures a strong lead in the area, but Yahoo has been experiencing a slow death.

A WebmasterWorld thread has a post from a senior member, Beren, who has been at WebmasterWorld since 2003. Beren explained why Microsoft is beating Yahoo:

Yes, that is a true shame.

A Search Engine Watch Forums thread has a post from moderator Discovery, saying the same thing:

Wow, the tide is turning and it seems like Microsoft is well on their way to beating Yahoo at the search ad business. But is it because Microsoft is doing something right or because Yahoo is doing something wrong?

Forum discussion at and Search Engine Watch Forums.