A week ago, we blogged about the effectiveness of Google Base and the shopping SERPs. To reiterate, webmasters have wondered whether Google Base would help them achieve better traffic or if there was no change when utilizing this other Google product.

In a blog comment, an anonymous retailer says that using Google Base has helped him/her get an increase in traffic and the person encourages others to try it out.

On WebmasterWorld, many people say that it has helped them as well. Netmeg, for example, says that “everyone we’ve submitted a feed for is doing surprisingly well with it.”

“What if you don’t have reviews?” one member asks. A useful tip is provided:

As another forum member says that you don’t have to focus your energy *all* on Google. “[T]he more shopping engines you advertise on the more reviews Google will pick up, assuming you get reviews on those other shopping sites.”

Google Base program policies are here if you want to try it out.

Forum discussion continues at WebmasterWorld.