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Google's Search Query Report Groups Outliers, But Should It?

What happens when you’re running a search query performance report on Google AdWords and you get the result “2 other unique queries?” What is Google saying here?

According to AdWordsPro.Sarah, the issue is that Google’s computers are only able to process so much information and usually they put the relevant information (the higher trafficked keywords, that is) in one category with data. Anything else — the outlier keywords — are grouped together and not treated distinctly. To Google, those are the low traffic keywords, and Google denotes them as “other unique queries.”

Sarah explains:

At the same time, while Google doesn’t see it as such, your low traffic keywords may be your best converting keywords, especially if they are long tail keywords. Therefore, perhaps having them in the search query report is useful .

What do you think? Do you think Google should give us a report for outlier keywords?

Forum discussion continues at Google Groups.

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