Facebook was in the news recently because they hadn’t met revenue projections. Why? Their target users are coming to network and “be social” rather than to buy something. Their ad-based revenue plan is missing its mark.

Another example are spam blogs (“splogs”) that steal content from authentic blogs, buy a junk domain, and slap on Google Ads in the hopes of generating revenue. Perhaps some of these nonsense beggar sites do earn a piddly wage, but not to the tune of millions of dollars.

Are we “banner blind”? Yes. Are you stuck in the “Build it and they will come?” mindset? Are you a print advertiser trying to learn the ways of web marketing?

Cre8asiteforums discusses the topic from all angles in You Optimise For Users And Ses. What about your revenue sources?