As I reported minutes ago at Search Engine Land, Google UK will now be allowing the advertisement of gambling related products in AdWords.

We were one of the first to report the initial ban of gambling ads in the UK back June 2007. But the NHA has confirmed reports from Google that they have reversed this ruling.

In fact, if you take a look at the AdWords Gambling Policies you will notice, they amended the policy for the Great Britain (England, Scotland, and Wales) region. They have also added a form to legally be allowed to post gambling ads in the UK on Google.

Ciran at Sphinn said:

I agree, the news that Google disallowed the play gambling ads was massive, but the news that gambling ads are now allows is even more massive.

Forum discussion at Sphinn.