Last week, an AdWeek article was published that noted that the iPhone, with its powerful capabilities, is changing the landscape of advertising. Google has reviewed options to make iPhone-only specific channels to target ads to searchers who use an iPhone on which to perform that search. The article explains:

Given the dominance of iPhone in the market (yet I do not have one and won’t till they support Sprint…nu, Apple?), this all makes a lot of sense. The iPhone really does help users make better decisions; one forum member sees that there are more conversions than just clicks.

Forum discussion continues at Search Engine Watch Forums.