The Online Marketing for Marketers blog has a goo blueprint that you should adhere to if you’re looking for a successful search engine optimization campaign. Your blueprint should include:

* Defined goals
* Keyword and competitive research
* A content outline
* Evaluation of technical issues
* Offsite marketing

Then, you need to lay out the action plan. Who in the team is responsible for what?

Would you add or remove anything from this blueprint?

Forum discussion continues at Sphinn.