I am shocked to see this! Google seems to be testing part of SearchWiki, Google’s way of promoting and removing results, to be spotted in the AdWords or sponsored ads section of the Google search results. Some people are noticing the X icon, which allows searchers to delete results from Google, in the sponsored listings.

Here is a picture from Rehan via WebmasterWorld:

Why am I surprised to see this on the AdWords results? Well, one, I was surprised to see them on the main results for all Google users. Second reason, these are paid ads. But I guess they can use the feedback as part of the overall quality score.

Got that? Quality score metric. A new way to perform competitive sabotage on the Google ads. Well, not yet at least.

Forum discussion at WebmasterWorld.

Update: Here is a statement I received from a Google spokesperson: