If you visit Google’s reliability report at the Better Business Bureau (BBB) web site, you will notice they have a rating of a “D.” The D rating is when the BBB says:

How can the BBB caution people conducting business with the largest and most loved search ad company?

In the past 36 months there have been a total of 424 complaints. To me, that is a pretty low number based on the number of advertisers and Google users they have.

In July, I reported at Search Engine Land that the BBB listed Google as unsatisfactory. In any event, does Google deserve a D or unsatisfactory rating?

A Google AdWords Help thread has responses from advertisers. I personally like BizWriter’s response:

JezC, a top Google help member said:

So what do you think? Does Google deserve this rating?

Forum discussion at Google AdWords Help.