In April Google began pushing advertisers to test the new AdWords interface. As it turns out, most advertisers dislike the new interface but that is not stopping Google from now forcing the new interface on some advertisers within 30 days.

Here is the email I received from Google a couple days ago:

A WebmasterWorld thread is now discussing the topic of being forced into the new interface. The main issue that I see that advertisers are upset about is the requirement to scroll horizontally (left to right) to use the new interface. There are other quirks advertisers are upset about.

Ready or not, here it is coming and you better be ready for it. You can always use the AdWords Editor to bypass the web interface as much as possible. In fact, Google released a new AdWords Editor last night.

To prepare you for the new interface, Google created the following resources:

Review the new interface microsite to get a quick overview of the changes and watch videos demonstrating the improvements: google.com/adwords/newinterface/Our “Getting Started Guide” will give you an overview of major new features and their benefits. You can download a PDF at: google.com/adwords/newinterface/new_interface_guide.pdfWondering how to complete common AdWords tasks in the new interface? Visit our “How to” guide at: google.com/adwords/newinterface/standard/ads-and-keywords.html

Forum discussion at WebmasterWorld.