The Technology Review reports the Microsoft research team designed a game to help make Bing a better search engine. The game is named Page Hunt and it presents players with web pages and asks them to guess the queries that would produce the page within its first five results. Players score 100 points if the page is no.1 on the list, 90 points if it’s no.2, and so on.

Here is a video demo, without sound, of me playing the game:

It is interesting, because it may show you how good or bad the Bing results are, in clear site. A WebmasterWorld thread has some fun quotes about this game:

Creative idea indeed, nice to see.

Forum discussion at WebmasterWorld.