TechCrunch reported yesterday that Google is testing a new home page that fades in. Seriously, it fades in, here is a video:

Personally, I don’t get it – I don’t see the value in this at all. I tried to email Google for a statement, but did not get a response yet. I did spot a thread by Googler Jaime hinting at this, at Google Web Search Help. He said:

Why would Google do this? How does this actually help the user?

Forum discussion at Google Web Search Help.

Update: Here is a statement from Google on this: