How much better is a number one organic listing than a number two result? That is often a question webmasters, publishers, site owners ask themselves and others. A WebmasterWorld thread asked that exact question.

Tedster, a WebmasterWorld administrator, answered it with AOL’s leaked data from 2006. Tedster shared the click-through rate by position:

#1 – 47% click-through#2 – 13% click-through#3 – 9%click-through#4 – 7% click-through

The SEO Black Hat blog went through this in more detail. And so did the SEO Scientist. So take a look there as well.

I should add that Universal Search and the way the search engines are showing more than just organic results on a page may significantly impact these numbers.

Forum discussion at WebmasterWorld.