Yes, I know Yahoo and Microsoft got approval to move forward with their search deal (I’ll link to my post on that, when I write it, in about 10 minutes from this post), but Yahoo Search Marketing has been a failure for many in the past few months. And since Yahoo Search Ads will likely continue to be powered by Yahoo until December of this year, this is still important.

A WebmasterWorld thread has posts from several disgruntled Yahoo Search advertisers. They are all pretty much complaining about the same thing – search volume. Yes, the number of people seeing and clicking on their search ads, compared to the previous years, has dropped significantly. Let me pull out some quotes:

Yahoo has been fully aware of the Microsoft deal – so why invest? Yes, Yahoo has added features recently, but those features should have been added over a year ago. In any event, by years end – this likely won’t matter anyway. More on that shortly.

Forum discussion at WebmasterWorld.