Google announced a new product named DoubleClick for Publishers. In short, this is ultimately going to replace Google Ad Manager, a product we use here to manage and deliver our ads.
More tools is nice – but we will see when I get migrated over to it, how smooth that is and how much I, the publisher, benefits from it.
This is from the announcement:
A WebmasterWorld thread has some comments from publishers:
Forum discussion at WebmasterWorld.