Every year or so, the Google PageRank debate lives on. Some people say Google PageRank is the number one important attribute to have a page rank well in Google. Some say PageRank is worthless and should be completely ignored. Others take a middle ground. SEO’s opinion on the topic changes from year to year – even mine.

A WebmasterWorld thread has renewed discussion on the topic. So I thought it would be a good time to run a poll and see how important you all feel PageRank is nowadays. Here is the poll.

How Important is Google PageRank in 2010?online surveys

Now that you have taken the poll, I want to share some recent Google chatter on PageRank.

A couple weeks ago at SMX West Google’s Director of Research, Peter Norvig told Danny Sullivan and Chris Sherman that PageRank is overhyped. Here is an abstract from Search Engine Land’s coverage of the event:

There is no doubt that Googlers involved with webmasters want to remove the PageRank values from the toolbar. In fact, PageRank was removed from Webmaster Tools last year after concern of PageRank became overwhelming for many. Since before 2007 Google wanted to remove PageRank from the toolbar. In fact, then Matt Cutts personally wanted it gone, but I guess he failed? And my new favorite Googler, Tomer Honen tweeted, “And that’s why I don’t use Twitter that often – only 140 characters… Get over PageRank!”

As you can see, I did not make a distinction here between real PageRank and Toolbar PageRank.

So what do you think? Take the poll and feel free to comment.

Forum discussion at WebmasterWorld.

Update: The poll results can be found over here.