Late last week, a site named VerifiedSEO.com came under scrutiny of the SEO community. In short, they wanted to know who and how can one person claim to be equipped to verify all the SEOs out there in the world. People were insulted and taken back by such a claim.

Just scan through some of the early comments about this at a Sphinn thread:

The thread goes on and gets interesting, where Charles Preston himself supposedly replied to all the questions about this service.

On Friday afternoon, the site was transformed as a April Fools joke. The content was pulled, Rickroll videos were posted and the industry laughed. The question was, was this legit and the guy running it decided to act like it was a joke or was this an early April Fools joke?

All in all, Edward summed up this experience well:

That’s the bottom line. Our industry is self-regulating. Kudos for that discussion insight, I liked that. 🙂

Oh, and be prepared for April Fools Day this Thursday, be prepared.

Forum discussion at Sphinn.