One of the most basic SEO strategies for content development is the process of determining what people are searching for in your niche so you can target those keywords. When it comes to news sites, even sites with a niche as specific of this one, you must look at search trends. SEOs and publishers have been using search trends reports, such as Google Hot Trends, Twitter Trends, Yahoo Buzz and other keyword tools to discover trending searches and benefit from them.

Like I said, we occasionally do it here and it works. You hit a forming wave on searches, and rank well on that wave, you can generate a ton of traffic quickly – which makes advertisers happy.

According to the New York Times, Yahoo, one of the biggest online news agencies in the world, just discovered this as a tactic. They are going to create a blog and staff it based on just writing content based on search trends.

Of course, SEOs and Webmasters are mocking this strategy at WebmasterWorld. Here are some comments:

Forum discussion at WebmasterWorld.