Google’s Matt Cutts spoke at a SEO conference in Belgium named Search University II. He spoke for about twenty minutes about a lot of SEO topics. The specific topic he put more stress on was about hacked sites – which is a big concern out there. I’ll post the video below for all to watch.

I spotted three relevant threads over the weekend, so I thought I discuss them all in this single post.

A Google Web Search Help thread has a classic example of a site being hacked to target a search query that is timely. The search query was mentioned on TV, a site was hacked to take advantage of it and the first result was impacted. The thread creator said:

Google’s JohnMu was quick to respond, saying:

Matt Cutts said Google would take immediate action on certain sites that are hacked or intentionally are manipulating the results, when necessary. In a case like this, where a computer can be infected, you can see Google pull the result quickly.

A WebmasterWorldthread talks about Google hand editing search results. The consensus in that thread is that Google does not hand edit the top 10 results, but of course, when spam or hacked content gets in, they would.

In a Google Webmaster Help thread, Googler JohnMu gives advice to a webmaster who recently saw his site hacked. John said:

– You can help verify the age of a cached page by automatically adding today’s date to your pages (it could be in a HTML comment, if you want).

– Set up Google Alerts for your site with problematic keywords (eg add “site:eliwhitney.org viagra|ringtones|casino” as an alert). Google Alerts is a fast way to get notified of new, potentially problematic content.

– Use the “Fetch as Googlebot” feature to double-check any suspicious page.

And now for that video:

Forum discussion at Google Webmaster Help.