Brian Smith was the first that I know of to report that Bing Shopping is now free for merchants to sign up with and list their products.

Brian Smith runs SingleFeed, a shopping search engine merchant feed service, that does what the name promises.

As I mentioned in my Search Engine Land piece, Bing Shopping was fee based and they changed the page to say it was free. There is also a PDF with more details.

As you know, Bing’s Cashback program discontinued on July 31st. Bing quietly, I still don’t see an announcement, is allowing merchants to submit their products to Bing Shopping for free now. The merchant submission form is over here. Again, I am not sure why they are keeping this so hush hush or if I missed an announcement from them.

They do have a forum dedicated to Bing Shopping Help. Carolyn Miller from Microsoft said in one thread:

Forum discussion at Bing Shopping Help.