Time after time, Google has said spam links can’t hurt you. Google said it a bunch of times, competitors can’t hurt you, but most SEOs do not believe that.

I spotted a new thread at Google Webmaster Help where Google is somewhat changing their tune to this claim.

JohnMu of Google said “theoretically, it’s probably possible” that competitors can use links to hurt your rankings. Of course, John said it is extremely unlikely, adding:

But this is one of the first times I have seen a Googler say, it is “probably possibile” for a competitor to use links to hurt a site. Of course, SEOs believe it was possible, right?

Take my poll, do you think a competitor can hurt your site in Google by using spam links?

Can Spam Links By Competitors Hurt You In Google?Market Research

This post is timely because someone tried this to my corporate site Sunday night. You can read that story at RustyBrick’s blog. Personally, I am not worried about my site taking a dive in Google from this spam attack – but maybe I am naive.

Forum discussion at Google Webmaster Help.