Some publishers are reporting at a WebmasterWorld thread that Google is asking them to participate in an AdSense phone consultation.

The publishers are saying that when they log into their AdSense account, they see a message that reads:

I can tell you I had personal calls with Google about AdSense optimization. Mine didn’t lead anywhere yet, but that is my fault, not theirs. It was not requested via the Google interface, but a direct phone call.

One publisher said it helped them tremendously:

Google’s AdSenseAdvisor in the WebmasterWorld forums said:

Note, not all publishers are receiving these requests.

Forum discussion at WebmasterWorld.