A Google Places Help thread has one business owner frustrated his business listing is 93% complete according to Google Places. He has tried everything over the course of a few years to complete his profile, but nothing he does works.

He is at the point of wanting to delete his business listing and start “fresh.” He asked, “What are the implications of deleting listing and starting fresh?”

Ryan Meley responded in the thread, and his response was noted as the “best answer” by Googler, Cecelia. Ryan said:

As you can see, there can be serious repercussions when you remove a listing. Your rankings can drop and thus lose some business.

Forum discussion at Google Places Help.