As you know, Yahoo was planning on migrating everyone in the US and Canada over from their search ad platform to Microsoft adCenter by the end of this month. As Yahoo said, mission accomplished, Yahoo has successful handed themselves over to Microsoft on a platter. Ironically, well before the Thanksgiving holiday, which was their goal. Gobble Gobble!

I summed up the news and what this means at Search Engine Land but I’ll bullet point it here.

US/Canada organic and paid search on Yahoo now fully powered by Bing.CPC prices will increase, as we have seen, on Microsoft adCenter due to increased competitionYou will be able to access your Yahoo reports in read only mode for 5 months at YahooHistorical data will remain for 13-monthsThose spending a nice amount still will have their Yahoo reps, everyone else gets managed by MicrosoftMobile ads will be migrated by the end of this month, which is now

Those are the key points.

I do have to commend Yahoo and Microsoft for completing this transition smoothly and well before the major holiday shopping season. But as you all know, I am still bitter about the whole deal.

Forum discussion at WebmasterWorld.