Hitwise released a report saying Facebook.com generates nearly 1 in 4 page views in the US. It well surpassed Google in terms of in visits and greatly surpassed Google in terms of “page views.”

Hitwise said, “The market share of page views for Facebook.com was 24.27% last week, 3.8x the volume of the 2nd ranked website YouTube.com with 6.93%.” Google’s volume in page views was 5.32%, but keep in mind, Google owns YouTube.

A WebmasterWorld thread has some fun conversation around this latest metric. One person’s post, I made the title of this article.

Moderator, skibum, added a nice note comparing the value of a Google page view to a Facebook page view. She said in summary, you can see the long post in the forums:

Forum discussion at WebmasterWorld.