Last week, Google quietly announced on Google+ a new feature to help advertisers understand the time it takes for their customers to convert after they click on their ads. Google wrote “we’re introducing “Days to conversion” reporting to help you see the time between ad clicks and conversions.”

So this report lets you get a quick snapshot on how long it takes for your customers to convert. Google wrote:

Here is a GIF of the report in action:

Forum discussion at Google+.