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Google's Mobile Friendly Icon Confused Searchers

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Google’s John Mueller said in a YouTube hangout on the other day at the 9:20 mark into the video that when Google launched the mobile friendly label in the mobile search results, it confused searchers. They didn’t click on the mobile friendly results because they didn’t know what to make of it and it took time for searchers to understand what they meant.

In fact, he said the green smartphone icon test may have confused searchers thinking that if they clicked it, it would call the webmaster. Here is that icon:

Google Mobile Icon Serps

John said “if we showed a green smart phone, it doesn’t mean we will call the owner of the web site but rather, this is probably a search result that is relevant to you.”

Interesting to see how small things make such a big impact in the Google results.

Here is the video embed:

Here is the transcript:

Forum discussion at YouTube.

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