This week in search I covered the cases of a Google update happening, but Google denied there was a Panda or other update happening, they even used a GIF for it. Google said for the first time that there are more mobile searches than desktop searches. Google tried to explain why the mobile friendly algorithm wasn’t as big as people expected. Did you see the new Search Analytics report in Google Webmaster Tools? Google is ready to integrate Twitter into the search results again. Google is working on improving their language support in search. Google will be dropping emoji from the search results. Google added food delivery options to Google My Business. Google also is testing stars for adding locations to your Google Maps saved places. Using XML Sitemaps? Google says no need for using the priority or change frequency details. Even Walmart needs to go through normal Google channels to get SEO help. Apple confirmed the existence of their web crawl named AppleBot. I also summarized the past month of Google SEO topics for you. That was this past week in search at the Search Engine Roundtable.

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Search Topics of Discussion:
Possible Google Panda Update Over The Weekend?
Google Says No Update Over The Weekend
Google’s Animated GIF Reaction To What’s Up With The Search Fluctuations
Google: More Searches Take Place On Mobile Than Desktop
Google: Here Is Why The Mobile Friendly Algorithm Didn’t Feel That Big
Google: We Will Improve Our Mobile Friendly Algorithm & Add Mobile Page Speed
Google Webmaster Tools Search Analytics Report Now Live
SEOs Ready For Google’s Integration Of Twitter
Google Actively Working To Get Better At Language Support For Search Quality
Google Will Drop Emoji’s From Search Results So Stop Wasting Your Time
Google Adds Food Delivery From Search Results, Like Bing
Google Local Results With Stars To Bookmark Places In Google Maps
Google: Priority & Change Frequency In Sitemap Doesn’t Play Much Of A Role
Even Huge Brands Like Walmart Seek Google SEO Advice Via Normal Webmaster Channels
AppleBot Confirmed: Apple To Get Into Web Search?
May 2015 Google Webmaster Report

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