On Friday, we reported on some early chatter around a possible Google update. That is now heating up, or should I say getting turbulent as Winter Storm Juno threatens the east coast with serious blizzard conditions.

The ongoing WebmasterWorld thread has a lot more chatter as of this morning and last night. Here are some posts:

Mozcast shows some higher than normal weather patterns in the Google search results. SERPs.com, SERPMetrics, Algoroo and others show a little bit more fluctuations than normal in the past 30-days.

So maybe we are about to have our first Google algorithm storm for the first time this 2015, as Winter Storm Juno and the major blizzard approaches the east coast of America.

Forum discussion at WebmasterWorld.