A WebmasterWorld thread has some publishers bracing themselves for a pretty bad earnings month via Google AdSense.
Why? Some suspect the design changes rolling out to the universal ad units to have a major negative impact on earnings. One preferred site owner at WebmasterWorld wrote:
There is a lot of debate in the forum about this but one publisher posted the overall decline in AdSense earnings over time.
Jan. 2013 – $19,850
Feb. 2013 – $17,000
Mar. 2013 – $18,000
Apr. 2013 – $18,000
May. 2013 – $17,000
Jun. 2013 – $15,000
Jul. 2013 – $13,000
Aug. 2013 – $13,000
Sep. 2013 – $12,000
Oct. 2013 – $10,000
Nov. 2013 – $ 9,000
Dec. 2013 – $ 8,000
Jan. 2014 – $ 9,600
Feb. 2014 – $ 8,400
Mar. 2014 – $ 9,800
Apr. 2014 – $ 6,000
May. 2014 – $ 800 (projected)
Scary, don’t you think?
Do you think May will be your worst month yet?
Forum discussion at WebmasterWorld.