Google Search Ranking Algorithm Update Chatter - July 26

I am seeing a significant increase in chatter from within the SEO community around a possible Google Search ranking algorithm update. While most of the tracking tools have calmed, except for Semrush and Mozcast, I am seeing a big spike in SEO chatter yesterday and into today.

We all know how intense and volatile the Google search results and Google rankings have been over the past few months. But I have not seen the chatter at this level in a while. And some of the tools showing more calmer weather is throwing me off a bit.

Now, while we are all expecting a confirmed update soon, right now, we have not received one – yet.

We’ve had very heated volatility since the last confirmed update, which was the April 2023 reviews update. The last core update was the March 2023 core update. So we are due some updates, and many suspect we will see the helpful content update, which we didn’t have since the December 2022 helpful content update.

Just to catch you up, we last reported about an unconfirmed Google update this weekend and then again July 12th/13th, then around July 6th or 8th and then on June 28th and 29th and then again June 23rd then on June 19th we reported about ongoing heated volatility with Google Search. We also reported on an update on June 14th, one around June 14th and ongoing, then June 6th then around May 22/23rd, then around May 17t, then on May 10th and the other around early May.

SEO Chatter

So as I said, the SEO chatter is spiking. When I say “SEO chatter,” I mean the level of SEOs commenting in the forums or online about noticing big ranking changes for their sites and client sites. I am seeing a big spike in that chatter at WebmasterWorld, on social and also in the comments here.

I will quote some of that chatter from the past day or so here:

So that is just a sampling of the chatter from the past day or so… It is a lot, as you can tell.