Google quietly announced on the Android Google+ page an update to Google Now for Android users being pushed out now. The new features include news topics, website updates and what to watch.

Website update card can bring you things like the latest post so you’ll never miss a story.
News topic card brings you fresh articles from the web on topics you care about.
What to watch card gives you Movie and TV recommendations when you’re staying in.

I am sure publishers are incredibly interested in how they can get their content to show up in the website updates or news topic cards. I have to assume it is based of Google News consumption and search history. Too bad Google dropped Google Reader.

Here are some screen shots:

Other updates include:

See traffic incidents on your commute using real-time data from Waze
Set repeat reminders
Get real time scores for rugby teams
See when your packages are ready for in-store pickup.

Forum discussion at Google+.