Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Google AdWords Ad Rank Adds Third Factor: Ad Extensions
Google announced that AdWords extensions and formats are now going to be part of the overall AdWords ad rank formula going forward…

Google’s Matt Cutts: That Scraper Isn’t Hurting Your Mom’s Site
Google’s head of search spam, Matt Cutts, responded to a Hacker News thread where Dan Goldin was upset with spammer SEOs when he noticed a site was scraping the content and images off of his mother’s site…
Western Union Declines 5% Of Google AdSense Payments This Month
One of the payment methods that Google offers their AdSense publishers is via Western Union. Well, this month, about 5% of those payments were accidentally declined…

New AdMob Developers Not Linking AdSense Accounts
Google posted a notice in the Google AdSense Help forums that those developers new to AdMob with unapproved AdSense accounts will currently not be able to link the two together…
Google Shopping Campaigns
Google announced a new form of Google Product Listing ads management named Google Shopping Campaigns.
In short, it is a new campaign type…

Google Play Billboard In Time Square
Google Play on Google+ posted a picture of their latest billboard, this one is in the iconic location of 42nd & 8th, the full building billboard in Time Square New York City…

Other Great Search Forum Threads:

Do Spammers Help To Bring Traffic To Your Site?, HighRankings Forums
Google Shopping: Optimizing Product Attributes, AdWords Community
Picking up Western Union payments in the Asia-Pacific region, Google AdSense Help
Should I Host The Press Release On My Website First?, HighRankings Forums
Webmaster Tools : Partial matches lifted – does it mean anything?, WebmasterWorld