As you know, Google’s keyword planner tool is going to overtake the keyword research tool and advertisers are getting accustomed to the new tool.

One savvy and detailed advertiser noticed a bug with the new keyword planner tool that happens with using the broad match modifier. It seems the estimates simply do not work when a broad match modifier is placed into the tool.

Adrian B. an AdWords consultant from Romania, shared the issue. Notice the difference in the estimates:

You see the values are way off between the screens?

Adrian asked, “But why is the Avg. CPC price higher than BMM in the previous screen when the previous print-screen shows normal behavior for avg cpc?”

Google’s Juliana, an AdWords representative, confirmed this is a bug but gave no time for a fix. Juliana wrote:

Forum discussion at Google AdWords Help.