If I had to sum up this month, I’d call it the month of way too many unconfirmed Google search ranking updates. I wrote about five of these, but it felt like there were even more. Google pushed a quality update for its Search Generative Experience. Google dropped a ton of SEO topics and finally launched the perspectives filter.

Talking about the perspectives filter, Google seems to be rolling out the dedicated perspectives section as well. Google revamped its spam report form, said it will drop ping support for Sitemaps, a new INP report is available and Google warned against using AI and LLMs for SEO diagnosis.

We got virtual clothing try on and the Google News Showcase is coming to America. And let’s not forget all the Google Analytics Hopla…

If you missed last month’s recap see it over here and here are the top headlines for the past month:

Google Algorithm Updates:
Google Search Ranking Volatility Heated Again (June 28 & 29th)
Google Search Ranking Volatility Exploding Today – Where Is The Confirmed Algorithm Update?
Google Search Ranking Volatile Super Heated Over Father’s Day Weekend
June 14th Google Search Ranking Algorithm Update & Fluctuations
Google Search Algorithm Ranking Update Volatility Around June 6th

Google AI:
Google Search Generative Experience Gets Quality Updates & Major Speed Boost
Google Bard Gets Lens, Lens Detects Skin Conditions & Helps You Shop
Google Search Generative Experience Sources Reviews & Photos From Business Profiles
Google Bard With Implicit Code Execution & Export Tables To Sheets
Survey: Most SEOs Not Too Impressed With New Google Search Generative Experience

Google SEO:
Google’s New Search Quality Feedback Form
Google: You May Want To Consolidate Pages That Show Indented In Google Search
Google To Drop Support For Sitemaps Ping Endpoints In 6-Months
AI Topics From Google Search Central Live Tokyo
Google’s Gary Illyes: Don’t Use AI & LLMs To Diagnose SEO Issues
Google: Video Doesn’t Have To Be First Element But Should Be In Your Face
Google: Word Count For SEO & Google Rankings Is Not A Thing
Google: New Web Sites Homepages Should Get Indexed
Google: Index Bloat – No Such Thing
Google Selling Google Domains Won’t Impact Your SEO Or Google Rankings
Google: Launching A New Domain Before Migrating Content To It Reduces Some Risk
How Google Search Handles 103 Early Hints HTTP Server Response
Google Adds Derivatives, Integrals & Limits Examples To Math Solver Documentation
The SEO Conch House Story: Scraped Amazon Content That Ranked Incredibly In Google Search

Google User Interface & Search Features:
Google Finally Launches The Perspectives Search Filter
Google Rolling Out Dedicated Perspectives Feature?
Google Search For Clothing Adds Virtual Try-On Models
US To Get Google News Showcase & Updated Google News Follow Tab
Google View In 3D Product Results With QR Code To View On Mobile
Google Tests Larger Product Images For Search Snippets Again
Google Knowledge Panels Gets Small Update For Newsy Topics

Google Search Console:
Google Search Console Improved Video Indexing Reporting
INP Core Web Vitals Report Now Live In Google Search Console
The Mysterious Appearance Of “Local Guide Program” Queries In Google Search Console
Google Rich Testing Tools Drop Down Selector Now Shows URL Inspection Tool
Google Search Console Breadcrumb Report May Show More Warnings After June 8th
Google: It’s Not A Priority To Fix The Search Console Desktop Indexing Reporting Bug

Google Merchant Center, Products, Shopping:
2023 Google Merchant Center Product Data Specification Updates
Google To Shutter Buy On Google Program In US
Google Merchant Center Tests New Checkout Button

Google Business Profiles, Local & Maps:
Google Sues Business Over Alleged Fake Business Profiles & Reviews
Study: Removing The Address In Google Business Profiles Will Make Your Local Rankings Drop
Google: Products Within Google Business Profiles Not Going Away
Google Local Panel With “By Owner” Button
Google Maps iOS App Also Gets Business Tab
Google Business Profiles Now Display Long Form Videos

Google Analytics:
With A Few Days Left Are Search Marketers Ready For GA4
Google Analytics 4 Supports AMP Pages – Days Before GA4 Migration Deadline
Finally: Google AdSense Integrates With Google Analytics 4

Forum discussion at WebmasterWorld.