The other week, AJ Kohn noticed that Google dropped the related searches search option from the options in the search tools. He was noticeably upset because it is a good way for marketers to get more keyword data from Google.

So I asked Google why and Google said searchers weren’t using it. Google said:

AJ Kohn thinks that is ridiculous. Adding in a Google+ thread:

Well, verbatim is needed but reading level is just one of those cool things.

That being said, clearly Google is taking the approach of only showing the option when they think searchers will most likely use it.

Of course, most is not all.

Forum discussion at Threadwatch and Google+.