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Google Analytics Report On "Customer Journey to Online Purchase"

Google Analytics LogoThe Google Analytics blog announced a new benchmark tool that is made up of statistics and analytics from 36,000 Google Analytics accounts to help you understand the online purchase cycle of customers from 11 industries in 7 countries.

You can play with the interactive tool over here. You can filter by these 11 industries, Auto, Biz, Classified/Local, CPG, Edu/Gov, Finance, Health, Media, Retail, Tech, and Travel. You can also filter by these 7 countries, Brazil, Canada, France, Germany, Japan, U.K. and U.S.

Google Analytics Purchase

Go ahead and play with it over here.

Forum discussion at Google+.

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