Google offers a whole slew of AdWords extensions to help richen up your ads on Google’s search results.

The latest version I spotted is named offer extensions, which helps promote an advertisers Google Offers promotion within the search ad space.

The ad looks like above, where it shows a “view offer” link with a brief snippet of the deal right in the search ad. When you click on it, you are taken to the Google hosted Google Offers page to claim the deal and use it within the store.

Google explains:

Forum discussion at WebmasterWorld.