The concept of trustrank dates back several years but is it something Google uses?

Not according to a video from Google’s Matt Cutts, at least not by name. In the video, Matt said, “It’s not that we have something specifically called trust rank.” Google has a trust factor, but it is made of several ranking algorithm factors, which may be referred to “trust.”

Here is his video:

Here is the transcript:

Forum discussion at WebmasterWorld.

Image credit: trust image on ShutterStock.