Below is live coverage of the Cool Tools for Search Marketers & Social Signals In Search panel from the PubCon 2011 conference.
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Barry Schwartz:
2:54:22 pm
Should be starting soon.
Barry Schwartz:
2:56:18 pm
Barry Schwartz:
2:56:21 pm
Here we go..
Barry Schwartz:
2:57:30 pm
Christine is going to talk about search marketing tools
Barry Schwartz:
2:58:11 pm
Tools: saves you time and money, provides insights, identifies new opportunities, and it does a lot of the boring, repetitive work
Barry Schwartz:
2:59:43 pm
Types of Tools: keyword tools, ranking tools, site analysis, seo tools, link tools, competitive tools, etc.
Barry Schwartz:
3:00:17 pm
Free Keyword Tools: – Google Keyword Tool – Google Wenbmaster Tools – Google Insights – Google Trends – Microsoft Add In For Excel
Barry Schwartz:
3:00:46 pm
Paid Keyword Tools: – WordTracker – Trellian – Hitwise – WordStream – Nichebot – SEOmoz Keyword Tool
Barry Schwartz:
3:03:37 pm
Barry Schwartz:
3:05:23 pm
Ranking Tools: – Web Position – Advanced Web Ranking – Mikes-Marketing-Tools.com – GooglerRankings.com – DigitalPoint – SEObook.com – etc
Barry Schwartz:
3:05:44 pm
Site Analysis Tools – Code Validators like validator.w3.org, htmlhelp.com and netmechanic
Barry Schwartz:
3:06:39 pm
– Header Checkers such as Rex Swain;s HTTP Viewer
Barry Schwartz:
3:07:22 pm
– Spider Viewers such as Lynx
Barry Schwartz:
3:07:38 pm
-Broken Link Checkers such as Xenu Link Sleuth, validator.w3.org/checklink
Barry Schwartz:
3:09:31 pm
SEO Tools: – BruceClay – SEOMoz – WebsiteGrader.com – RavenSEO
Barry Schwartz:
3:09:52 pm
SEO Toolbars and Extensions – SEOBook – SEO Quake – SEOMoz – MajesticSEO – RankQuest – Alexa – WebDevelopers
Barry Schwartz:
3:10:56 pm
Link Tools: – Yahoo Site Explorer – Majestic SEO – SEOmoz LinkScape – SEOmoz Open Site Explorer – Advanced Link Manager – OptiLink – HubFinder – SoloSEO – Blekko
Barry Schwartz:
3:13:29 pm
She shows screen shots of these tools
Barry Schwartz:
3:15:19 pm
Competitive Analysis Tools: – Hitwise – comScore Marketer – Trellian – SEOmoz Keyword tool – Spyfu – Compete – SEMRush – KeyCompete – KeywordSpy – AdGooRoo – Keyword Analyzer
Barry Schwartz:
3:18:12 pm
Social Media Tools – Google Alerts – Radian6 – TweetBeep – Twhirl – TweetDeck – SocialMention.com – Topsy
Barry Schwartz:
3:18:52 pm
Christine now raps up
Barry Schwartz:
3:19:17 pm
Next up: Social Signals In Search by Eric Enge
Barry Schwartz:
3:22:14 pm
They are doing a brief Q&A now
Barry Schwartz:
3:25:24 pm
Okay, now Eric
Barry Schwartz:
3:27:09 pm
Top Brands in social are coca cola, Disney, Starbucks, Oreo, Red Bull, etc – they kill it on Facebook
Barry Schwartz:
3:27:22 pm
Barry Schwartz:
3:27:35 pm
Barry Schwartz:
3:27:47 pm
Barry Schwartz:
3:28:08 pm
Small brands can also build presence, one of his clients has 17,000 fans
Barry Schwartz:
3:28:53 pm
Barry Schwartz:
3:29:04 pm
He is showing many examples…
Barry Schwartz:
3:29:17 pm
Barry Schwartz:
3:30:34 pm
Barry Schwartz:
3:30:46 pm
Barry Schwartz:
3:31:05 pm
Barry Schwartz:
3:31:10 pm
They also share other people’s stuff
Barry Schwartz:
3:31:24 pm
Participate in the community…
Barry Schwartz:
3:31:55 pm
Make sure to leverage influencers because they have larger audiences, they are more trusted and so on
Barry Schwartz:
3:33:18 pm
Barry Schwartz:
3:33:23 pm
Marissa Mayer is pretty authoritative
Barry Schwartz:
3:33:56 pm
Barry Schwartz:
3:35:01 pm
Twitter authority – Number of relevant followers – Authority and relevance of people who click on your shared links – Authority and relevanyce of people who retweet – Ratio of followers to followed – Your type according to Clout (celebs vs thought leader, etc) – Age of your account
Barry Schwartz:
3:35:33 pm
Barry Schwartz:
3:36:21 pm
Google’s Matt Cutts said they can see Fan pages but cannot see Facebook Shares…
Barry Schwartz:
3:37:03 pm
Barry Schwartz:
3:37:19 pm
Twitter is often more personal than other places
Barry Schwartz:
3:37:57 pm
People feel comfortable with the opinion of someone who is more approachable
Barry Schwartz:
3:38:33 pm
Barry Schwartz:
3:38:57 pm
Note, you can click on the image to increase the size
Barry Schwartz:
3:39:35 pm
Google can now read Facebook comments, see http://www.seroundtable.com/google-ajax-indexing-14241.html
Barry Schwartz:
3:40:43 pm
EdgeRank determines what you see on Facebook’s feeds: – Formula : u * w & d – u = match of viewing user to the poster – w = weight for this edge type (create, comment, like, share, photo, likes) – d = time decay factor
Barry Schwartz:
3:42:05 pm
It is about engagement, not about you. Create conversions! Don’t be commercial!
Barry Schwartz:
3:42:33 pm
Google + is now out
Barry Schwartz:
3:43:04 pm
Google is highly committed to this, the bonuses of Googlers is tied very closely to the success of the Google + network
Barry Schwartz:
3:43:31 pm
Barry Schwartz:
3:44:01 pm
Barry Schwartz:
3:45:23 pm
He mentions this post http://www.stonetemple.com/new-clarity-on-reconsideration-requests-from-tiffany-oberoi/
Barry Schwartz:
3:45:36 pm
Matt Cutts tweeted it and it was awesome how much it had
Barry Schwartz:
3:45:53 pm
Barry Schwartz:
3:46:40 pm
I am going to skip the last sessions, I am tired of live blogging… almost done wit this one
Barry Schwartz:
3:46:52 pm
Barry Schwartz:
3:46:58 pm
he is #4 and all via social media
Barry Schwartz:
3:47:39 pm
Barry Schwartz:
3:48:05 pm
Barry Schwartz:
3:48:30 pm
Barry Schwartz:
3:48:33 pm
That is all
